Consider All Potential Sources of Revenue for your Content Website….

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

Failing to consider all potential sources of revenue for your content website is where I messed up with The Engineering Career Coach brand and website, and I will explain how you can avoid making the same mistake.

Most content marketers start a website out of passion for a specific topic.  These websites are often referred to as passion projects. They write amazing articles that start to get a ton of traffic. Then they realize their followers want more content. Unfortunately, the time it takes to prepare more quality content really adds up, and — all of a sudden — they are creating content on a crazy schedule, but earning absolutely no money for it. This is what is commonly referred to as a hamster wheel.[Read More]