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Consider the 80/20 Principle (Pareto’s Principle) When Deciding Where to Publish Your Content

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Consider the 80/20 Principle (Pareto’s Principle) When Deciding Where to Publish Your Content

80-20-principle

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

In every business endeavor I am involved in, including building content websites, I rely heavily on the Pareto Principle — more widely known as the 80/20 Principle.

If you’re unfamiliar with this idea, the Pareto Principle states that for many events, roughly 80 percent of the effects come from 20 percent of the causes. More simply, 80 percent of the results come from 20 percent of the efforts.[Read More]

Publish Content Consistently by Setting Aside Content Creation Days

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Publish Content Consistently by Setting Aside Content Creation Days

Publish content consistently…

Publish content consistently

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

I am very strategic in developing and publishing content. By strategic, I mean I put a lot of thought and effort into planning and preparing before I actually create the content and I always publish content consistently. I prepare outlines and scripts before the actual writing or recording is performed, and a schedule for all content to be published.

To make the most of all that preparing for the content creation, you must set aside specific times of the week to create the content. You need windows of time to actually write your articles, record your podcast episodes, and shoot your videos. DO NOT just wing it and plan to create content whenever you have free time. You never will.[Read More]