Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

In every business endeavor I am involved in, including building content websites, I rely heavily on the Pareto Principle — more widely known as the 80/20 Principle.

If you’re unfamiliar with this idea, the Pareto Principle states that for many events, roughly 80 percent of the effects come from 20 percent of the causes. More simply, 80 percent of the results come from 20 percent of the efforts.[Read More]