How to create a lead magnet.

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

In the last section, I talked about the importance of a good lead magnet and how it can dramatically increase your email subscriber opt-in rate.  I gave some general examples based on my own experience, but I thought in this section it would be helpful to walk through the details of one of my own successful lead magnets from beginning to end to give you a blueprint to follow for how to create a lead magnet yourself.  Here is the example along with some general steps to follow in order to create a lead magnet that works.[Read More]