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How to Create a Lead Magnet for Your Content Website

December 6, 2016 By Anthony Fasano Leave a Comment

How to Create a Lead Magnet for Your Content Website

How to create a lead magnet.

Create a Lead Magnet

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

In the last section, I talked about the importance of a good lead magnet and how it can dramatically increase your email subscriber opt-in rate.  I gave some general examples based on my own experience, but I thought in this section it would be helpful to walk through the details of one of my own successful lead magnets from beginning to end to give you a blueprint to follow for how to create a lead magnet yourself.  Here is the example along with some general steps to follow in order to create a lead magnet that works.[Read More]

Filed Under: Email Marketing Tagged With: 80/20 Principle, lead magnet, opt-in

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