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Look for Partnerships & Other Low-Cost Marketing Channels

January 6, 2017 By Anthony Fasano Leave a Comment

Look for Partnerships & Other Low-Cost Marketing Channels

partnerships-and-low-cost-channels1

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

Another important consideration when selecting your niche is marketing — specifically any low-cost marketing channels that might be available in a particular niche.

I am a co-owner of a podcast entitled The Stem Cell Podcast, and my partners and I utilized this strategy to massively grow our listener base. We contacted a local non-profit association that served stem cell scientists, and we asked them if we could develop a partnership with them. They were looking for content for their members, and we were looking for exposure.[Read More]

Filed Under: Niche Selection Tagged With: low-cost marketing channels, marketing, niche, partnering organizations, partnerships

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