Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

Another important consideration when selecting your niche is marketing — specifically any low-cost marketing channels that might be available in a particular niche.

I am a co-owner of a podcast entitled The Stem Cell Podcast, and my partners and I utilized this strategy to massively grow our listener base. We contacted a local non-profit association that served stem cell scientists, and we asked them if we could develop a partnership with them. They were looking for content for their members, and we were looking for exposure.[Read More]