Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

I’ve spent this entire chapter discussing how to collect data that will help you create content that is relevant and valuable to your target market.

However, you can have the best information available for your niche, but you still need to put that information into a format that will speak to your market.

In the next chapter, I will discuss creating and publishing your content across various channels; however, at this point I want to talk briefly about the importance of persuasive writing to content creation.[Read More]