It’s helpful to think of your content outlets, like your blog or podcast, as channels. Social media sites are also channels, which can be used to share both your content and that made by others.
If you have followed the steps in this book up to this point, you have already performed the research and figured out which social media channels are best for you to use.
The following are some items I have found to be helpful in maximizing my social media return. I am not a social media expert: I have learned these on my own while building my content websites. I think it is important for me to mention that I am not an expert in social media, because you need to know that you don’t have to be. My expertise lies in creating content and building brands. I have put social media to good use, and you can deploy it effectively by keeping the following tips in mind:[Read More]