Publish content consistently…
I am very strategic in developing and publishing content. By strategic, I mean I put a lot of thought and effort into planning and preparing before I actually create the content and I always publish content consistently. I prepare outlines and scripts before the actual writing or recording is performed, and a schedule for all content to be published.
To make the most of all that preparing for the content creation, you must set aside specific times of the week to create the content. You need windows of time to actually write your articles, record your podcast episodes, and shoot your videos. DO NOT just wing it and plan to create content whenever you have free time. You never will.
If you are building a content business, then content is your business. You must treat it that way and allocate time for development. I prefer very early morning for writing (5 am to 7 am) and later in the morning for podcast recording (10 am to 12 pm). The early morning writing sessions allow me to write while it is quiet and generally distraction free. Over time, you will figure out what works best for you.
Don’t miss a publication date. If you want to build a content-driven business, it is extremely important that you publish content consistently when you say you are going to, whether you say it publicly or you just have an internal content schedule.
You must have the discipline to stick to your content schedule no matter what challenges arise. You will always be able to find excuses not to publish. I can’t tell you how many times the sound quality of one of my podcast episodes was too low to publish, so instead of missing an episode, I sketched out a valuable episode on paper and recorded it. Missing a publication date shouldn’t be an option.
You have to pledge to yourself, and to your audience, that you are going to publish on a regular basis, whether it is 3 times a week or 2 times per month. In the case studies section at the end of this chapter, I will talk about a huge challenge one of our podcasts faced, and how we overcame it and continued producing content consistently.
Please reserve content development time and be strict in adhering to it. It will pay off big-time.
It’s time to start creating your content schedule.
Author of The Content Marketing Equation