Niche Selection Archives

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

Another important consideration when selecting your niche is marketing — specifically any low-cost marketing channels that might be available in a particular niche.

I am a co-owner of a podcast entitled The Stem Cell Podcast, and my partners and I utilized this strategy to massively grow our listener base. We contacted a local non-profit association that served stem cell scientists, and we asked them if we could develop a partnership with them. They were looking for content for their members, and we were looking for exposure.[Read More]

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

You must have a niche in content marketing. A niche is defined as a distinct segment of the market.

Trying to create content without focusing on a specific niche is like trying to open up a restaurant that serves every kind of food — American, Italian, Chinese, Polish…

What would happen if you tried to open a restaurant like this? You probably would not succeed. You would have to purchase and carry different inventory for each nationality. Not only would carrying this inventory be expensive, but you also would need a lot of physical space to store it, which would be costly. You would be fighting an uphill battle.

This is what most content marketers do….

[Read More]

Look for Partnerships & Other Low-Cost Marketing Channels

Why you Absolutely Must Select a Well-Defined Niche for your Online Business