The Power of Podcasting
Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.
My major successes in content marketing have all come through podcasting. This is the channel that has allowed me to reach the most people and earn the most revenue.
Let me start by defining podcasting. A podcast is nothing more than a digital audio file (or series of files) made available on the Internet for download to a computer, mobile phone, or other portable media player. Should someone subscribe to a podcast, they are chosing to receive new episodes or installments automatically. [Read More]