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The Power of Podcasting

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The Power of Podcasting

The Power of Podcasting

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

My major successes in content marketing have all come through podcasting. This is the channel that has allowed me to reach the most people and earn the most revenue.

Let me start by defining podcasting. A podcast is nothing more than a digital audio file (or series of files) made available on the Internet for download to a computer, mobile phone, or other portable media player. Should someone subscribe to a podcast, they are chosing to receive new episodes or installments automatically. [Read More]

Create a Process for Each Channel through which you plan to Publish Content

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Create a Process for Each Channel through which you plan to Publish Content

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

If you are planning to grow a sizeable content-based business, it is very important that you create a process or a standard operating procedure (SOP) for each channel that you plan to use. This will not only ensure that your content maintains quality as you scale, but it will also allow you to easily delegate certain aspects of the content development process if they are no longer serving your 80/20 approach.

Contrary to popular belief, you can delegate many components of content development. Maybe not the actual writing or podcasting (although you can get help with that), but many of the other steps between the idea for a content piece and its publication can be delegated.[Read More]

Leveraging the Right Social Media Channels in Content Marketing

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Leveraging the Right Social Media Channels in Content Marketing

leveraging-social-media-channels

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

It’s helpful to think of your content outlets, like your blog or podcast, as channels. Social media sites are also channels, which can be used to share both your content and that made by others.

If you have followed the steps in this book up to this point, you have already performed the research and figured out which social media channels are best for you to use.

The following are some items I have found to be helpful in maximizing my social media return. I am not a social media expert: I have learned these on my own while building my content websites. I think it is important for me to mention that I am not an expert in social media, because you need to know that you don’t have to be. My expertise lies in creating content and building brands. I have put social media to good use, and you can deploy it effectively by keeping the following tips in mind:[Read More]