“Having spent the better part of the decade living and breathing content at BuzzFeed, I have to say this is a great roadmap on how to activate in the Social World. Anthony does a tremendous job at simplifying the subject and most importantly making it actionable. He gives super clear steps, uses real world anecdotal examples to paint the picture, and includes a ton of resources where the reader can apply his principles immediately. It’s a great read for anyone thinking about getting into content creation and brand building.” – Stephen Loguidice, Senior Vice President of Global Brand Development at BuzzFeed
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The book is entitled: The Content Marketing Equation: Start or Grow Your Online Business Using the Power of Blogging, Podcasting, and Content Creation. As an engineer, Fasano has relied on equations throughout his career. So naturally, in developing many successful niche websites over the years, he has developed an equation that you can follow to create and market powerful content to a very specific audience.
The equation includes selecting a niche, creating valuable content, publishing through the right channels, publishing content consistently, and capturing contact information. The book also discusses monetization which may be possible if and when you build a site with high quality content. These are all of the steps, Anthony used to build his content sites.