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Look for Partnerships & Other Low-Cost Marketing Channels

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Look for Partnerships & Other Low-Cost Marketing Channels

partnerships-and-low-cost-channels1

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

Another important consideration when selecting your niche is marketing — specifically any low-cost marketing channels that might be available in a particular niche.

I am a co-owner of a podcast entitled The Stem Cell Podcast, and my partners and I utilized this strategy to massively grow our listener base. We contacted a local non-profit association that served stem cell scientists, and we asked them if we could develop a partnership with them. They were looking for content for their members, and we were looking for exposure.[Read More]

Monetizing Your Website Through Products and Services

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Monetizing Your Website Through Products and Services

Monetize Your Website

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

As described in the previous section, products and services can serve as vehicles to monetize your stellar content. Regardless of whether you are looking to build active or passive income, your audience must need your products and services, and they must be high quality. Otherwise, you will be wasting a lot of time creating them.

I have found that the best products and services solve a problem. Problem-solving products and services sell much better than those that look to improve a situation or make lives easier. The best phrase to summarize this idea is, “Your products and services must be pain killers, not vitamins.”[Read More]

How to Create a Lead Magnet for Your Content Website

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How to Create a Lead Magnet for Your Content Website

How to create a lead magnet.

Create a Lead Magnet

Below, you will find an unedited excerpt from my new book about building a content based online business, The Content Marketing Equation which is available on Amazon.com.

In the last section, I talked about the importance of a good lead magnet and how it can dramatically increase your email subscriber opt-in rate.  I gave some general examples based on my own experience, but I thought in this section it would be helpful to walk through the details of one of my own successful lead magnets from beginning to end to give you a blueprint to follow for how to create a lead magnet yourself.  Here is the example along with some general steps to follow in order to create a lead magnet that works.[Read More]