I created Engineered Content because I have spent the last 5 years developing some very niche content websites, which you can view here. The websites have had hundreds of thousands of views and my four niche podcasts have been downloaded close to 2 million times.
That being said, I see too many people and organizations failing miserably in their content marketing efforts. They usually get part of the equation right, but they are missing some key ingredients.Click here for a PDF that outline specific content marketing equation that I have used.
Through Engineered Content, I hope to do two very specific things:
- Create customized content and content plans for associations and small businesses.
- Help entrepreneurs reach the right markets with powerful, valuable, content.
I hope you will take advantage of the resources that I have available for you and/or follow the recipes that I have used to build successful content outlets.
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